When I created this blog I always knew its direction of content would shift. That is actually why I named it Aaron Outward instead of Aaron Offord's Blog. From the outset it was always designed to have a shift in the content's focus. In the beginning the topics were predominantly focused on my journey to recovery. The blog provided the perfect way to provide updates in one central location to everyone. As the journey through my treatments progressed, I knew that the updates would be required much less frequently because there was less to report. This is when I realized it was time to begin the shift in content focus more outwardly and discuss the reflections and lessons that I encountered going through this process.
Going through cancer teaches so many things, and I felt why should only cancer survivors be privy to these lessons. As so, I have focused the bulk of my content on sharing these experiences and lessons, so everyone can learn from them.
Since the transition, I have received a lot of feedback at how much inspiration and enjoyment the posts are providing. Hearing this type of feedback warms my heart and makes writing so easy when I know it is positively affecting more people than just me :)
Now that the blog has left the Aaron centric vision and transitioned Outwardly, I feel it is time to grow. I truly believe that the bulk of my content is now applicable to everyone regardless if they know me or not.
The growth in readership of this blog is one of my main personal goals for 2011. How am I going to grow the blog you may ask? Well with the support of my loyal readers of course! Your support during the blood drive was phenomenal and turned into a much larger sucess than I could have ever imagined.
And since we just finished a contest, I thought it would be a perfect time to start a new one! (I know how much all of you love competition). The main issue with the blood drive challenge was it was very restrictive in who could participate. This contest is much simpler and comes with better prizes. What more could you ask ;)
THE CONTEST - To increase Readership of Aaron Outward
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| The Theory behind how to increase the Readership |
The contest is quite simple. The person that gets the most people to sign up for the email subscription wins. I have to do this contest with the email subscription so that I have concrete way of measuring the results.
How it works- You influence as many people as can to come to the blog and sign up for the email subscription.
How I will track it - I will personally email each new subscriber to thank them for joining, give a quick introduction to the blog, and find out who referred them. I will keep track of all the stats in order to determine the winners
Winners? Winners in plural form is correct for this competition. I have a prize for both FIRST and SECOND place
Prizes - First Place Prize - $100 gift certificate from your choice of:
- Future Shop,
- Sport Check
- Golf Town
- Macys (100USD)
- HBC
- GAP/Banana Republic/Old Navy
- Bath and Body Works
- ESSO Gas Card
- Home Hardware
Duration - The contest will run from Feb 1, 2011 until April 1st 2011. I chose April 1st because it is a major milestone for me, as that is my Day +100 post transplant.
New Readers - Any new readers that join will also be eligible to join in the contest
The Hope- Even if you don't plan to fully participate in this contest and try to win the prizes, I would ask that everyone try to influence a minimum of 2 people to join. I am using the theory of paying it forward to increase the readership (as shown in the picture above). If each person participates this can grow very fast.
What happens in an Event of a Tie - I will deal with Ties in a fair manner consulting with those involved so that we can find the best solution that makes everyone happy
So get good luck and get out there. Don't let Trevor and Jay win again :)
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