February 24, 2011

The Two Biggest Myths of Creative Thinking

 
The key question isn’t “What fosters creativity?” But it is why in God’s name isn’t everyone creative? Where was the human potential lost? How was it crippled? I think therefore a good question might be not why do people create? But why do people not create or innovate? We have got to abandon that sense of amazement in the face of creativity, as if it were a miracle if anybody created anything.” — Abraham Maslow

In my post What To Do When Everything Is Going Wrong, I spoke about dealing with the frustrations of the infamous “creative block”.  This occurs anytime we can’t get our creative juices flowing, but what really is creativity? 

If you listen to Osho being creative “means to be in love with life. You can be creative only if you love life enough that you want to enhance its beauty, you want to bring a little more music to it, a little more poetry to it, a little more dance to it.”

This is a very poetic definition, but it only feeds the first myth of creativity:
·         Only some people are capable of creative thinking

When most people think of creativity they often only associate it only with those in the arts, like artists, writers, and musicians.  Creative thought is much more widespread than only living within the arts. 

We all require creativity in our lives for independent thought and problem solving.  As George Lois said “creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” So if creativity can solve any problem, it must be available to more people than just the artists.  In fact, we are all capable of creative thought we just have to learn how to foster it.  If you think about it, how else could our greatest leaders get to where they are without creative thought?

This brings me to the second myth of creativity:
·         It just comes naturally to creative thinkers. 

We are not creative machines; the inspirations that feed our creativity must be worked at.  In our quest for creativity we can be notorious for focusing solely on that one endeavour for an extended period of time.  By doing this, we often achieve the opposite of our desired effect and stifle our ability to be creative; thus, experiencing the dreaded creative block.  So how do we feed our creativity without stifling it?

To help us understand this let’s take a look some of the most creative thinkers of all time. Leonardo Da Vinci is most known for his paintings, The Mona Lisa and The Last Supper, two of the most identifiable pieces of art ever created.  But he was so much more than just a painter; he was also a sculptor, architect, musician, scientist, mathematician, engineer, inventor, anatomist, geologist, cartographer, botanist and writer. Michelangelo is most known as a painter (The Sistine Chapel) and sculptor (The Statue of David) but he was also an architect and engineer.

If I was to stop at these two examples, although they are great, they also continue to feed the first myth of creativity, but we find great creative thinkers anywhere we look, even in the science community, which usually thought of as being rigid and stifling creativity.  Albert Einstein is most renowned scientists of all time with his work on the Theory of Relativity and physics but he was also a renowned philosopher.  Thomas Edison holds 1093 US patents in his name and is easily regarded as the most prolific inventor in history but he was also a successful businessman as well.  How could either of these men achieve their amazing accomplishments and accolades without the presence of creative thought?  They couldn’t that’s how ;)

What does each of these creative thinkers have in common?  On first glance they all contributed significant masterpieces to their respective disciplines but more importantly each one had multiple outlets and focuses outside their main discipline.

For me personally I enjoy having multiple outlets for my creativity.  In fact, most of the inspiration for my new posts come when I using channelling my thoughts and energy into one of my other outlets that have nothing to with this blog.

We are all capable of creative thought.  In fact, this requirement for creative thinking is going to become more prominent in our society as time progresses.  As Edward de Bono said, “As competition intensifies the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems” 

As this need for more creative thought emerges we must discard the myths often associated with creativity. 
·         We are all capable of thinking creatively.
·         We must feed our creativity with multiple outlets.  Creative thought does not just come naturally, it is work.

Hey if I can come up with new posts each day and a decent picture here and there, anyone can be creative right ;) 

I would love to hear your thoughts on the myths of creativity.  Do you agree with them?  Did I miss one?  Oh I chose today’s picture not because it was my sharpest and best picture but because it was me attempting some creativity one day with my camera. 


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10 comments:

  1. Great post Aaron and the perfect image.
    Shows we do not have to be extremely sharp to be creative and I'm thankful and an example of that lol
    I love "George Lois said “creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything

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  2. thanks Jim,
    I was out one day with the sun setting behind the lighthouse and I thought I would try that shot. It was done handheld so now I plan on bringing the tripod next time to get a good version.
    That is a wonderful quote. I will have to remember that for sure.

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  3. Aaron, first off, this is an engaging and thought-provoking message here. The artists and inventors you give are prime examples of creative geniuses. Leonardo Da Vinci and Albert Einstein and Thomas Edison used multiple creative outlets, but what did they all have in common that allowed them to keep these inspired juices flowing?
    I believe that everyone is capable of creative thinking, and that all creativity requires work. But from my research on the subject, the difference between those who follow the creative path and those who don’t lies in their freedom to follow their bliss and pursue their inspiration. What Da Vinci, Einstein, and Edison had in common was time and space to devote to their imaginative dreams.
    Society strips this from children for the most part by means of academic coercion. Think about it. Einstein was labeled “learning disabled” in school. Just my 2 cents.

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  4. Here are a few of my favorite quotes on creativity:

    To think creatively, we must be able to look afresh at what we normally take for granted. ~George Kneller

    If I create from the heart, nearly everything works; if from the head almost nothing. ~Marc Chagall

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  5. Sherry - I really like both those quotes, especially the second one. Thanks for sharing them. I might use your second one ;~)

    Debra - I agree with everything you are saying. In fact you helped provide a little spoiler to my next post on this subject :) I wanted everyone to realize that creative thinking is possible. But I agree to truly be creative you have to be inspired and allowed to grow with that inspiration. Thank you so much for you thoughtful and insightful comment :~)

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  6. Aaron, For me to be creative means to dig deep into my soul and put forward whatever I find inside.The best moments of creativity are when I am out walking in the park.Thanks for sharing your thoughts with us.

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  7. Aaron loved your post - Osho has some grain of truth in his teachings but what you have quoted is all truth.
    For me somedays I feel like I can win the bookers. on other days i have to read my own line 6 times before it makes sense to me....

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  8. Sulekkha,
    Thanks you for sharing what creative means to you. We have one big thing in coicidence, going out for walks in the park are when I get some of my best lightbulb moments too :)

    Kriri- So glad you liked the post. It is just the intro post though, I have a followup one coming next week :) I can totally understand you on the different days. Yesterday I planned to get lots of writing done but for the life of me coulnt' get out a word so I took the day off :)
    Have a great weekend both of you

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  9. I love this post and your photo as an example of creativity. I paint, make collages, pottery and jewelry, and of course there's my photography. Starting out in each of these outlets I felt my worked was terrible. But I found as I studied and practiced and got input from honest people my work improved. My point is that we need bravery for creativity. Happy blogging - I look forward to your next posts.

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  10. Thanks so much Mari. You are just a jack of all trades :~P Great comment, bravery is something we definitely need to go out of our comfort zone and try new things.

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